Platinum is pure, an expression of integrity, a reflection of inner truth. Platinum’s purity endows it with a brilliant white luster. This helps to reflect the true radiance of diamonds. Because it is generally 95% pure (18 karat gold is 75% pure), platinum jewelry does not fade or tarnish and keeps its looks for a lifetime. Platinum’s purity makes it hypoallergenic and ideal for those with sensitive skin. Platinum jewelry is the perfect choice for a lifetime of everyday wear. Its density and weight make it more durable than other jewelry metals. Platinum does not wear away and holds precious stones firmly and securely. Like all precious metals, platinum scratches. However, the scratch on a platinum piece is merely a displacement of the metal and none of its volume is lost. So, even though wearing it each and every day may leave an impression on the surface, it remains what it was – a symbol for all things eternal


Gold, like no other metal, has a fascinating history and a special place in the world. For thousands of years it has been used as an ornament of kings, a currency and standard for global currencies, and more recently, in a wide range of electronic devices and medical applications. It is also the only metal that forms no oxide film on its surface in air at normal temperatures, meaning that it will never rust or tarnish. White gold is very popular right now. It can be in 18-karat or 14-karat gold (but not in 22-karat, as it is yellow gold). In jewelry of all kinds, you can find 18k and 14k yellow gold. 18k gold contains a higher percentage of precious metal than 14k gold. It is made up of 75% gold, which is then alloyed with other metals. This is to assure that the piece will be strong enough to withstand everyday wear. 14k gold is made up of only 58.5% gold and 41.7% other metals. This gives the gold piece its strength. This means that the gold color for a 14k gold piece is not as rich as the 18k gold.

24 karat is 100% gold.

Too soft so not considered suitable for jewelry

22 karat is 91.7% gold

Again, too soft so not considered suitable for jewelry

18 karat is 75.0% gold

Used successfully in fine jewelry

14 karat is 58.5% gold

Used successfully in all jewelry

12 karat is 50.0% gold

Not used for jewelry

10 karat is 41.7% gold

This metal is the defined karat limit legally considered to be real gold in the United State


Pure silver, also called fine silver, is relatively soft, very malleable, and easily damaged so it is commonly combined with other metals to produce a more durable product. The most popular of these alloys is sterling silver, which consists of 92.5 percent silver and 7.5 percent copper. Although any metal can make up the 7.5 percent non-silver portion of sterling, centuries of experimentation have shown copper to be its best companion, improving the metal’s hardness and durability without affecting its beautiful color. The small amount of copper added to sterling has very little effect on the metal’s value. Instead, the price of the silver item is affected by the labor involved in making the item, the skill of the craftsperson, and the intricacy of the design. Most high quality silver items are stamped with a “fineness” or “quality” mark. This mark designates the precious metal content of the jewelry, and under federal law, must be accompanied by a maker’s mark or registered trademark.